44 Outdoors Bait Company

Designed on Guntersville, Built for Everywhere!

44 Outdoors is a family-owned business driven by a passion for fishing and the outdoors. Based on Lake Guntersville, Alabama, it specializes in handcrafted custom baits designed for serious anglers. Founder Jake Parr’s competitive spirit, first honed on the baseball field, now fuels the creation of high-performance lures that blend innovation with craftsmanship. Whether chasing trophy bass or enjoying a day on the water, anglers can trust 44 Outdoors' custom baits to deliver results.