What started in a garage in 2018 as a simple hobby has grown into one of the most respected small-batch bait makers in the game—welcome to Jake’s Lure Joint. Built from passion, dedication, and a deep love for fishing, this veteran-owned business is turning heads with hand-crafted baits that flat-out catch fish.
A Hobby Hooked on Purpose
Jake’s journey began like many great ventures do: with curiosity and a love for the outdoors. “Fishing is one of my favorite things to do on my downtime,” Jake shares. That passion soon translated into tinkering with making his own lures. For about a year, it was just something he did for fun—until his wife gave him the nudge every great entrepreneur needs: “You should start selling these.”
That encouragement kicked off a journey that has taken Jake’s Lure Joint from garage bench to tackle boxes across the country.
Baits Built for Battle
As a current member of the U.S. military, Jake’s service has taken him to different corners of the country—and each stop has given him the chance to fish new waters and test new ideas. That real-world experience helped shape the bait lineup that Jake’s Lure Joint is now known for.
The stars of the show include:
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2.75" Tiny Tubes and 4" Tubes – deadly in finesse situations and smallmouth hotbeds.
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Hand-Poured Swimmers – soft plastic swimbaits that combine realism and swim action in a deadly package.
Jake doesn’t just make one or two styles—his lineup includes a wide variety of soft plastics, each carefully crafted and cured for a minimum of 48 hours. This curing process gives the baits durability, scent lock-in, and consistent performance.
These baits have been tested—and proven—by anglers across the country, catching everything from feisty bronze backs to monster trout.
What’s New at Jake’s Lure Joint?
Innovation never stops at the Joint. Jake recently dropped several exciting new baits that are already making waves:
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4" Swimmers (Line-Through) – These new swimbaits come pre-rigged with a treble hook and a line-through design. Just tie it on, cast, and hang on. These are built to hook and hold big fish.
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4" Skeleton Craw – A one-of-a-kind craw-style bait that shines in everything from flipping mats to dragging rocks. It’s versatile, tough, and irresistible to bass.
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The Baton – This in-house custom-designed bait is Jake’s most versatile creation yet. Whether you want to rig it weightless, Texas-style, on a shaky head, or drop shot—it’s built to handle it all.
Final Cast
Jake’s Lure Joint is more than just another bait brand—it’s a testament to what passion, hard work, and a love for fishing can create. From tiny tubes to monster-catching swimbaits, Jake continues to deliver hand-crafted baits that anglers can trust, no matter where they’re fishing.
Whether you're chasing smallies up north, flipping for largemouth down south, or hunting lake trout in deep water, Jake’s Lure Joint has something in the lineup for you.
Follow Vantage Tackle on social media and keep an eye out—because more fish-catching magic is always in the works from this company!
