Ozark Region, USA — A new player is making waves in the bass fishing industry. Bait Cave Customs, a grassroots soft plastics company based in the Ozark region, is rapidly gaining national attention for its innovative bait designs, tournament-tested performance, and unique manufacturing process that sets it apart from traditional lure brands.
Originally born out of a hobby—crafting homemade versions of popular big-box baits and experimenting with color patterns on local lakes—Bait Cave Customs has evolved into a full-fledged brand after a string of tournament wins and growing demand from local anglers.
“Our goal from the beginning was to create something different; baits that offer better durability, a new kind of action, and standout appeal,” said Riley Phillips, founder of Bait Cave Customs. “Now, we’re proud to say that anglers across the country are catching personal bests on lures we designed in our own shop.”
A Signature Lure That’s Redefining Versatility
At the heart of Bait Cave’s rise is the 3.8” Cave Cricket, a uniquely designed beaver-style bait that’s become a favorite among anglers for its glide-through-vegetation capabilities and aggressive water displacement. Its reverse ribbed body allows it to slip through cover more easily, even with lighter weights—keeping it in the strike zone longer and increasing hookup rates.
“The Cave Cricket really showcases what makes our brand different,” the founder added. “It’s functional, visually appealing, and flat-out catches fish.”
Performance Backed by Pros
Bait Cave baits are not only tested in-house, but also by a growing team of trusted anglers, including tournament standout Andy Newcomb, who has competed in both the Tackle Warehouse Series and Bassmaster Opens. With feedback from serious competitors, each bait undergoes rigorous testing before ever hitting the shelves.
A Material Advantage—and a Scent Edge
One of Bait Cave’s most notable innovations is their exclusive use of Strike Force attractants, infused directly into the plastic during production—making them the only manufacturer currently doing so. Combined with a proprietary plastic blend designed for enhanced durability and action, this gives their baits a decisive edge on the water.
Available Now and Gearing Up for ICAST 2025
Bait Cave Customs products are currently available through local retailers in the Ozark region, online Vantagetackle.com
With brand momentum building, the team is preparing to unveil new designs and strategic partnerships at ICAST 2025 in July. These developments are expected to propel Bait Cave Customs into a broader national spotlight.
“This journey has already exceeded our expectations,” said the founder. “But we’re just getting started.”
