Welcome to Vantage Tackle Learn About Our Mission

Free Shipping

On orders over $100

Introducing Vantage Tackle?

Introducing Vantage Tackle?

Terry Thornton |

When it comes to bass fishing, there's a distinct allure in the artistry of handcrafted lures, and a distinctive advantage that comes from presenting lures the bass have not seen. There are real reasons why bass anglers do all they can to uncover these gems. If you're an angler who shares this appreciation for custom craftsmanship and understands the advantages of showing the fish in your local lakes something different, then Vantage Tackle is a name you'll want to remember.

Introducing Vantage Tackle

Vantage Tackle isn't just an e-commerce site; it's a company that celebrates the beauty of bass fishing. This platform is a labor of love, and the realization of a dream to create a tackle store that gives those anglers that scour the country looking for something special an end to their search.

Meet Terry Thornton

Terry Thornton, the founder and driving force behind Vantage Tackle, is not just a retailer; he's a passionate angler, an advocate of small independent manufacturers, and a connoisseur of handcrafted fishing lures. His story is a testament to the power of combining passion with business.

Terry's journey began like many of us—a love for fishing that developed in his early years. He spent countless hours on the water, perfecting his techniques, and cherishing the tranquility that comes with angling. Over time, he discovered that if you truly desired to throw something different, you had to look outside of the major tackle brands and work to uncover what the true visionaries of the sport had under the deck of their boat.

This realization led Terry on a quest to connect with talented, independent tackle makers. He understood the dedication they poured into their craft, the innovation they brought to the fishing world, and that the gems they created that were often hard to find.

The Birth of Vantage Tackle

Terry's vision for Vantage Tackle was simple yet profound—to create a space where these incredible creations could shine, where anglers like himself could discover and appreciate the beauty of custom craftsmanship.

And so, Vantage Tackle was born. It's not just a platform for retail; it's a platform for artistry. Terry curated a selection of handcrafted, small batch, artisanal bass fishing lures. These are not your run-of-the-mill lures; they are masterpieces, each one carefully crafted to deliver exceptional results.

Become a Vantage Tackle Vendor Partner 

Vantage Tackle is not just Terry's vision; it's a cumulation of a community of tackle manufacturers, and anglers who share the same passion. It's a nod to the talented tackle makers who put their heart and soul into their creations. 

It is also, an opportunity for you, the tackle maker, to showcase the advantage of these unique lures and join a family of fishing enthusiasts that understand the passion that goes into your creations. 

As Vantage Tackle continues to grow and evolve, we invite you to be a part of this exciting journey. Explore our handpicked selection, celebrate the art of fishing, and embrace the advantage of custom craftsmanship. We're here to redefine the way you experience bass fishing, one cast at a time.

Alex Thornton